How RLL Racing increased their viewership by 25% with our RLL fan Engagement App

The Problem

The motorsports industry is thrilling and fast-paced but has historically faced challenges with real-time fan engagement and actionable data insights.

Rahal Letterman Lanigan Racing (RLL) aimed to:

• Create deeper connections with its fan base.
• Enhance sponsor visibility.
• Empower race teams with data-driven strategies.

Existing technologies fell short of providing a seamless, personalized, and interactive experience that could match the speed and scale of the racing world.

The Solution

In partnership with RLL, Enorness developed an AI-powered fan engagement ecosystem that transformed the motorsports event experience.

Leveraged enabling technologies such as 5G, IoT, and Augmented Intelligence to integrate real-time data intelligence into the RLL Racing App. The app became a central hub for:

• Live interaction.

• Immersive digital experiences.

• Performance analytics.

Enhanced fan satisfaction and loyalty through features like:

• Personalized content.
• Real-time insights.

Provided teams with:

• Strategic data.
• Poll results for improved performance.
• Race-day winner predictions.

Enabled sponsors to gain visibility and measurable engagement metrics.

Designed with future scalability to ensure ongoing performance and innovation across racing seasons.

Included event and race notifications so fans never miss updates.

The Result

• 25% increase in viewership achieved during the very first appearance of the app.

• Significantly boosted real-time fan engagement through interactive features and live race insights.

• Strengthened fan loyalty with personalized content, immersive experiences, and exclusive access.

• Delivered measurable sponsor ROI via proof-of-presence, performance, and engagement metrics.

• Empowered teams with data-driven strategies and predictive analytics for improved race performance.

• Enhanced the overall race-day experience by integrating AR/VR, polls, and live interactions.

• Created a future-ready platform built on scalable infrastructure to support continuous innovation across racing seasons.