Cash on Delivery (COD) and cash payments are outdated and people are moving toward cashless payments. Your consumers need convenience and ease, and a small add-on of In-app wallet integration can make the process easy for them.
For example, an in-app wallet integration in your mobile application can facilitate payment. For modern-day businesses, standing out in the crowd has become necessary and In-app wallet integration is something that businesses can not miss.
This blog aims to provide insight into the introduction of in-app wallets and why you need to introduce this feature into your application.
There are multiple types of in-app wallets, each with its benefits and purpose.
It is restricted to transactions within a specific application or platform, such as purchasing services or products. For instance, the in-app wallet of closed wallet Uber, Careem, Amazon Pay, and Uber Eats.
It allows transactions within a broader network of merchants and platforms that have agreements with the wallet provider. include Paytm, Apple Pay, Freecharge, and Mobikwik.
It offers the most flexibility which allows users to make payments to transfer funds to bank accounts and for a variety of services. You can even withdraw money from the wallet, Google Pay, Payoneer, and PayPal are examples of open wallets.
Stores and facilitates transactions using digital currencies like Bitcoin or Ethereum within an app. Example: Coinbase’s in-app wallet.
These features are an important part of in-app wallet integration so make sure to integrate these features while developing your in-app mobile wallet.
Secure payments are the most important thing that a user wants from the wallet. Nobody wants their payments to vanish while performing any transaction. Therefore, it is highly important to integrate authentication methods, encryption, and OTP (One-Time Pin) in your digital wallet.
Ensure that your In-app wallet integration allows users to store their debit or credit card information in the wallet for quick transactions.
It allows users to see a detailed overview of what they have debited or credited in the wallet which makes the tracking of transactions easy and convenient.
Support for multiple currencies is an add-on thing that you can incorporate into your wallet but you can skip this if you want. However, keep this mind that adding this to your wallet will give you an edge over your competitors.
One of the most common pitfalls is the complexity of the API (Application Programming Interface) which fails to handle the errors and exceptions. Second, is a poor user interface design that confuses the user and forces them to be stuck in between. Lastly, avoid deep testing, especially in scenarios like network failures and slow internet connections in a live environment.
The overall idea of this blog was to aware of the importance of in-app wallet integration in your mobile application and the best strategy to follow. In today’s era, it is highly recommended to integrate new technologies within your business and invest in your online presence.
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