What to Do After Launch: post launch marketing strategies for Growth

The tech world is filled with opportunities, with 2 billion Android users globally. If you have a mobile application idea that you have developed and launched, this is the right time to do post-launch marketing strategies. These tactics will help you achieve your goals and grab the spotlight among your competitors.

Why Post-Launch Marketing is Important

Promoting the mobile app is the first step towards the success of your mobile app. A post-launch marketing strategy allows you to engage with potential customers contextually and at the right time. 

While launching an app is a significant milestone, the real challenge lies in gaining and retaining users in a competitive market. Post-launch marketing helps increase visibility, drive downloads, and gather user feedback that will give you direction on how you improve your product. 

It also involves analyzing user behavior to optimize features, running targeted ad campaigns, leveraging social media, and encouraging reviews to build credibility. Without a strong post-launch strategy, even the most well-developed apps risk being overlooked or uninstalled.

Best Post-Launch Marketing Strategies for an eCommerce App

Motivating users to engage with your app is a crucial part of your post-launch strategy and demands both time and consistent marketing efforts. Let’s explore the key strategies that can be implemented right after your app’s launch to achieve successful outcomes.

Utilize Social Media

Social media has the potential to connect your brand with your target audience, and it is one of the most used post-launch marketing strategies. Effective social media marketing campaigns go beyond customer retention; super effective marketing campaigns allow your existing customers to provide testimonials about your products. This will help you build trust among your new customers for your brand. 

According to Statista, the social media user base crossed the mark of 3 billion in 2021, and there’s no way it can be stopped in the upcoming decades. These stats make social media a great strategy to market your products to the right audience. 

Then choose the right social media platform and start posting there. Once you have gained customers and your product becomes word of mouth. You can easily create FOMO in new customers for your product through social media.

Ask for Reviews

Reviews can be the real game changers. Most customers are likely to download mobile applications with high numbers of positive reviews, whereas the same customers hesitate to download apps with bad reviews. Therefore, it is recommended that you encourage your customers and users to leave reviews about your product. 

Referral Marketing 

When it comes to post-launch marketing, referral marketing has its place, it uses the power of recommendation from friends and family members to attract new customers towards your app. Content marketing was once a leader in this whole, but today, creativity and referral marketing are taking up the lead. Today, top e-commerce giants like Amazon and Etsy follow the same referral marketing techniques to increase their visibility and sales.

Go for Personalization 

Personalizing your campaigns and creating an immediate sense of value for the user. Today, the entire market has seen a shift, and customers are no longer getting satisfaction with generic messages and campaigns. Customers these days are primarily looking for personalized solutions and services. 

Your business can personalize its offerings according to your customer, you can use their name in email and try to make them as relatable as possible. Once your client or customer reads out their name in the email or newsletter, it automatically gives them a sense of importance and helps build brand loyalty.

Smooth Performance for Better Retention

Once your mobile app is in the market and you are in post post-launch marketing stage, your customer retention is an important parameter, and your entire marketing strategy’s success will depend on this.

Moreover, your mobile app performance needs to be smooth. According to Google’s research, a fast mobile app can significantly increase user retention. However, you need to ensure that your app is optimized and does not consume too much memory. This will make the device sluggish, which is the biggest reason for app uninstallation.

Utilize Google Search Ads

A joint study by Google and Ipsos shows that 27% of app discoveries happen through search engines. Search ads are powerful because they connect with users exactly when they show purchase intent. 

Additionally, Google’s research highlights that search ads drive 50% of all mobile app downloads. You just need to create an AdWords campaign and then a search ad campaign. 

App Store Optimization 

Always ensure that your app store is optimized, which has tons of things to do apart from writing an engaging description for your App Store. You have to add keywords to the app store. Ensure that the keywords you are using have good search volume and are relevant to the industry. 

Furthermore, you can add screenshots of the app to provide better guidance to the users. This will not only guide them but will also showcase the USP of your mobile app. 

Push Notifications

Utilizing push notifications proves to be a highly effective post-launch strategy for boosting user retention, with data showing improvements between 56% and 180%.

Users who opt in to receive push notifications experience an 88% increase in in-app engagement compared to those who don’t, leading to higher retention rates and positively impacting your app’s ranking in the app store.

Another way to drive user engagement is by offering incentives. Providing mobile-only rewards, exclusive content access, coupons, special promotions, and attractive offers can significantly influence user actions, encouraging conversions and long-term engagement.

Frequently Asked Questions

What are the 5 C’s of e-commerce Marketing?

The 5Cs are Company, Collaborators, Customers, Competitors, and Context.

What is the best marketing strategy for e-commerce?

Several strategies for promoting an e-commerce business include:

• Social media promotion
  
• Search engine optimization (SEO)
  
• Affiliate partnerships
  
• Influencer collaborations
  
• Email campaigns
  
• Localized marketing efforts
  
• Customer loyalty programs
  
• Conversion rate optimization (CRO)

Conclusion

In the fast-paced world of mobile apps, a well-planned marketing strategy can be the key to either fading into obscurity or achieving success. This detailed guide explored the essential principles of app promotion, covering both pre-launch and post-launch tactics.

Building user personas and analyzing the competitive landscape establishes a strong foundation for creating an app that resonates with its target audience. The process moves forward by effectively leveraging social media to build genuine connections and spark interest. Meanwhile, email marketing stands out as a powerful tool for driving personalized engagement.