Tips for Promoting Your Restaurant Mobile Phone App

Once you have launched your mobile application, now it’s time to promote the restaurant mobile phone app to the masses. A study published in the Journal of Interactive Marketing titled The Effects of Adopting and Using a Brand’s Mobile Application on Customers’ Subsequent Purchase Behavior reveals that customer spending tends to grow over the six months following the initial download of a brand’s app, a phenomenon researchers refer to as “app adoption.”

Promote your Restaurant Mobile Phone App on the Website

Your website is the best source of diverting your site traffic to your restaurant mobile phone app. You need to ensure that the customers visiting your website instantly get the featured information of your restaurant’s mobile phone app.

Provide a Physical Flyer

Giving flyers to your customers is an effective strategy that you can follow. The quicker you’ll promote the restaurant app, you’ll get more and more customers. Therefore, ensure that everyone in your restaurant and your surroundings knows about your restaurant’s mobile phone app by creating a nice flyer. You can also add a QR code to the flyer so your customer just scans the QR code from the flyer and goes straight to the app on the app store/Play Store.

Social Media Marketing

Social media is a great tool to create awareness and using social media with proper strategy can tell the masses about your business and restaurant mobile phone app. Ideally, your post should be engaging whether you are putting the post on Facebook, Instagram, TikTok or any other platform. Moreover, it should contain your store link through which your customers can download the app.

Encourage Customers to Use the Restaurant Mobile Phone App

If you have a GrabEasy restaurant mobile app, you’re already one step closer to enhancing customer loyalty and boosting your business. Once your app goes live, encourage customers who have previously placed an order through their mobile devices to download it and experience seamless ordering at their fingertips.  

Here’s the message they’ll see on their phone:  

Mobile apps are a powerful tool for strengthening your brand presence. With your app installed, it becomes a regular feature on your customers’ screens, a constant reminder that delicious meals are just a tap away. To maximize its impact, make sure your app features a striking and memorable icon that grabs attention and stands out effortlessly.

App Store Optimization

App Store Optimization (ASO) plays a key role in improving your app’s rankings in app stores. This is crucial because when potential customers visit your restaurant app’s page and notice a low rating, it may deter them from downloading the app.

When optimizing your app for the store, focus on key elements like keywords, titles, and descriptions, and add clear, appealing app screenshots.

Why is choosing a relevant app name and using targeted keywords so important? Imagine you’re launching a pizza delivery app for Brooklyn, New York.

Potential customers might search for terms like “pizza delivery in Brooklyn.”

Google will then display a list of restaurant apps that include those keywords in their title and description. Keep reading to learn more about how ASO can make a difference.

Conclusion

In today’s digital world, having an app has become a vital marketing tool for any business. You now have free and efficient ways to promote your new app and connect with customers through the one device they can’t live without—their smartphones. 

With the right app and an effective marketing strategy, you can enhance brand loyalty, drive more foot traffic, and boost your revenue. The future of restaurant marketing lies right in the hands of your customers.