ROI and Benefits of Custom App Development

To understand businesses you should be aware of ROI (Return on Investment), which is a method to determine the efficiency of an investment. It is a parameter to measure the rank of the attractiveness of different investments.

Generally, ROI can be calculated using a formula 

If the business is running an advertisement campaign of $100 and they are generating $200 from that particular campaign, you can get the ROI by dividing the 200 by 100 which will be equal to 2.

This means that for each dollar invested in the campaign, the business gained two dollars in return. Calculating ROI allows you to see what strategies are benefiting your business and which are not. This insight helps you focus and invest in areas with the potential to generate higher revenue.

ROI of Custom App Development

On the cost side, developing an app demands substantial initial investments in both time and money to bring an idea to life as a working product. Variables like feature complexity, design quality standards, and the level of backend integration can quickly drive up the budget. The development phase itself is also a sizable investment, often taking several months to complete.

Despite these initial costs, custom mobile apps offer significant long-term value in areas such as customer retention, generating recurring revenue, and improving operational efficiency. There are also additional benefits like brand differentiation and gaining access to valuable customer data and insights. When these advantages continue to deliver returns over time, they can offset the initial development costs and result in a strong ROI.

Benefits of Custom app development

The potential returns from a well-executed mobile app strategy cover key areas such as improved customer loyalty, additional revenue streams, and more. By enabling fresh, impactful digital engagement, custom mobile apps offer numerous advantages that surpass the initial development costs over time.

Customize Push Notifications With Custom Application

Custom restaurant phone app offers a bunch of features to boost engagement and overall experience. From providing personalized notifications to in-app messaging channels. 

Brands utilizing custom apps have achieved an average 90-day customer retention rate of 58%. Strategies such as personalized push notifications can elevate retention to 79% during this crucial first 90 days, a period when user drop-off rates are typically high.

GrabEasy allows you to send personalized, trigger-based push notifications to keep customers updated on special deals, new menu items, and other promotions. This approach strengthens customer loyalty and can increase your restaurant’s revenue by an average of 1.4x.

Streamlining Operations with POS Integration

The GrabEasy POS integration API enables seamless communication between your app and POS system, ensuring efficient order processing, minimizing errors, and boosting overall operational efficiency. 

For example, integrating with the Toast POS App can simplify order management, menu updates, and customer data processes. These integrations make transaction handling and updates easier, enhancing efficiency and reducing administrative work for your team.

Cost-Effective Solution with Proven ROI

Although the initial cost of building a food ordering app may appear substantial, the long-term advantages greatly surpass the investment. A custom app can lower operational costs by automating key processes and enhancing order accuracy.

With GrabEasy, clients have experienced a 35% improvement in order accuracy and a 21% reduction in operational costs within just the first six months.

With the growing demand for food delivery services in recent years, a dedicated app like GrabEasy can help you capture a share of this profitable market. On average, restaurants using GrabEasy experience a 40% rise in delivery orders.

Professional App Developer

For optimal results, partnering with skilled restaurant mobile app developers who understand industry complexities is crucial. GrabEasy provides end-to-end support, from initial consultation through to ongoing maintenance, ensuring your app stays current and performs at its best. 

When choosing a development partner, seek out companies with a solid history in restaurant and food delivery app development. With a portfolio of successful custom app projects and positive client feedback, we’re a reliable choice for your development requirements.

Conclusion

Overall, a custom application is a valuable asset for restaurants looking to enhance customers. Choose a food delivery software like GrabEasy is your one-stop solution for all your needs including a dashboard, custom application, and integrated POS system.