5 ways to use mobile push Notifications to build brand loyalty 

Our lives are dependent on mobile phones, no matter what our age is but we are surrounded by push messages and mobile phones for work, entertainment, communication, and all other reasons. 

According to research by Asurion, the average American looks at their phone 96 times daily, roughly every 10 minutes. This represents a 20% increase over the past two years, underscoring our growing reliance on mobile devices and responsiveness to notifications such as texts and push alerts. 

Considering all these factors,  push messages and notifications are an amazing way to connect with your customers. You can reach to your customer base in just seconds which can boost sales, generate better revenue, and enhance brand loyalty.

Build Brand Loyalty with Push Notifications in your Restaurant App

Maintaining strong brand loyalty among your customers is crucial in this competitive world. The following are the steps that you can take to establish brand loyalty with your customers.

Personalize Your Restaurant App Push Notifications

You can segment your audience based on location, demographics, and behavior. Then you can send them personalized messages and notifications to increase revenue of your restuarant. 

“If you can create a high value, personalized experience for your users, they’ll be more likely to engage with your push messages – and think highly of your brand – over time,” writes Neil Patel, New York Times bestselling author, and entrepreneur. 

Keep your Message Concise

If you’re aiming to share long-form content, mobile isn’t the ideal platform. The number of characters visible in a push notification on the lock screen or notification center depends on the device size. We recommend keeping your message concise. Like SMS marketing, your push notifications should be crafted to entice readers to click and explore further.

Make the most of First-Party Data

Numerous resources provide insights on the optimal timing for scheduling mobile push campaigns. You can begin with third-party data or leverage customer information gathered through your marketing tools. Start by determining when you want customers to receive notifications and the purpose behind it.

Then, experiment with different times to identify which generates the highest open and engagement rates. For instance, morning messages may outperform evening ones—or the reverse—depending on your audience. Since every business and industry is unique, your data is the most reliable guide for making informed decisions.

Geotarget Local Customers

Geotargeting involves targeting individuals within a specific geographic area, typically within a few blocks or miles of a designated location. Brick-and-mortar businesses can use push notifications through their apps—or a partnered third-party app—to send messages to customers who enter their defined geographic boundaries, known as a geo-fence. However, this requires customers to grant location access to your app, based on their privacy preferences.

Send Messages based on Customer’s Behaviour

Most of the restaurant owner segment their messages based on audience demographics and grow more advanced as your pool of data increases. Eventually, you may be able to trigger mobile push messages based on user behavior.

• Notifying a customer who hasn’t visited your store or website in a while.
• Reminding a customer about items they left behind in their shopping cart.
• Informing a customer about price reductions on their favorite or frequently bought products.
• Sharing updates about new product launches with your most loyal customers.

Conclusion

Push notifications are highly effective strategy that most restaurant owners and business are following to retain their customers and make them repeat buyer. The great thing about mobile loyalty programs and push notifications is that they can complement your current marketing strategies.

This will enhance engagement through a multi-channel approach. Keep in mind that your customers don’t view your brand through isolated channels—it’s all part of a unified customer experience.