Essential Features Every E-commerce Website Needs

Your website can make a strong first impression on your customers in the online world. Your ecommerce agency or store’s first impression should be solid as it plays a vital role in attracting and retaining more customers. Moreover, the competition is tough in the market and if you want to stand out, you have to do something that differentiates you from others. A good design can also help build your store’s credibility and increase customer trust.

This blog aims to explore the features that your e-commerce site must have to get the spotlight. Without these features, your website might end up being more of a visual showcase than a profitable business tool.

Features that you can not Afford to Miss

Following are the features that your ecommerce agency should consider in your website for better retention. 

Responsiveness

Every time a developer is working on your e-commerce store, he codes the website for the desktop experience. However, most of the users visit the website using a mobile phone. Even the studies show that 58% of all website traffic comes from a mobile phone. 

Since, the website is designed for large desktop screens, running them effectively on mobile phones can be a problem. Here responsiveness comes in and allows your website to work on large screens like desktops and laptops and on smaller screens like tablets and smartphones.

Good Design

A clean and good-looking website can decrease the bounce rate and create a level of trust in your customers. No matter how impressive or feature-rich your e-commerce site may be, it won’t deliver the results you want if the design falls short.

eCommerce agency Website Should load Faster

Good loading speed is a must in your e-commerce website since most people have shorter attention spans and we want things quick. Studies show that if your website is taking longer than 2 seconds to load, there are more chances that your customers bounce from the website. 

According to the report of HubSpot, for every second your website takes to load, your conversion rate drops by 4%. On top of that, Google hates websites that take too long to load. If yours does, it will rank lower on Search Engine Result Pages (SERPs).

Sorting and Filtering

It is one of the most useful and recommended features every successful ecommerce agency and website needs. It makes your store easy to navigate and helps your customer find their desired product quickly without manually checking every tab. Therefore, ensure that your searching and sorting algorithm should be powerful and visible.

Many Payment Options

Limiting your customers to just one or two payment options can have serious consequences. At the very least, you risk losing a significant number of sales, especially if you cater to an international audience.

Why is it crucial to offer multiple payment methods on an e-commerce agency’s website?

First, some payment options aren’t available in certain regions. Take PayPal, for example. If you only accept PayPal, you’re likely alienating a large group of potential buyers.

Second, many shoppers prefer to use their trusted payment methods and won’t switch to an unfamiliar one. Instead, they’ll abandon your site and make their purchases elsewhere.

Given these factors, it’s essential to provide a variety of payment options. This ensures that customers can choose their preferred method, minimizing lost sales and maximizing your reach.

Conclusion

Overall, businesses need customers to generate revenue and most people shop online. If your ecommerce agency’s website lacks some of the essential features, you can lose some of the potential customers. Therefore, ensure that your website has all the necessary features that you need to maintain your customers.